Serum

Serum is a lightweight skincare product designed to deliver high concentrations of active ingredients directly into the skin. It has a thin, fast-absorbing texture that penetrates deeper than creams or lotions. Serums are commonly used to target specific concerns such as hydration, aging, dullness, or acne. They often contain powerful ingredients like vitamins, antioxidants, and hyaluronic acid. Because of their potency, only a small amount is needed for effective results. Serums are typically applied after cleansing and before moisturizing. They help improve skin texture, tone, and overall appearance. Different serums are formulated for different skin types and concerns. Regular use can lead to healthier, more radiant skin.